Digital Engagement and Marketing Manager Halifax Canada
Oceana Global is actively seeking a skilled Digital Engagement and Marketing Manager to join its team in Halifax, Canada. In this pivotal role, the manager will report directly to the Director of Digital and Campaign Communications. The candidate will focus on enhancing the organization’s digital presence. You will also develop effective engagement strategies to connect with a wider audience. If you are passionate about driving impactful digital campaigns, this is an exciting opportunity. Join Oceana Global and make a meaningful difference in ocean conservation!
Information for the Digital Engagement and Marketing job
- Organization: Oceana Global
- Country: Canada
- Field Location: Halifax, Nova Scotia
- Office: Oceana in Halifax
- Reports To: Director of Digital and Campaign Communications
- Location: Remote, with flexible in-office days for candidates in Halifax, Toronto, or Ottawa
- Expected Start Date: April 2025 to May 2026
About Oceana Canada
Oceana Canada was established in 2015 as an independent charity. Since then, it has become an integral part of the largest international advocacy group focused exclusively on ocean conservation. The organization has made significant strides; for example, it has campaigned successfully to end the shark fin trade. Additionally, it has advocated for legal mandates to rebuild depleted fish populations, improved fisheries management, and protected essential marine habitats.
Canada, boasting the longest coastline in the world and an ocean area of 7.1 million square kilometers—representing 70 percent of its total landmass—has a unique responsibility. Oceana Canada asserts that the nation must manage its natural resources with care, not only for national interests but also to fulfill a global obligation. This stewardship is vital for ensuring a sustainable protein source for a growing global population.
To realize these goals, Oceana Canada engages in meaningful collaboration with civil society, academics, fishers, Indigenous Peoples, and the federal government. This collective effort aims to restore Canada’s previously vibrant oceans to a state of health and abundance. By revitalizing these ecosystems, Oceana Canada seeks not only to strengthen local communities but also to enhance economic opportunities and secure a healthier future for all.
Principal Duties of the Digital Engagement and Marketing
The Digital Engagement and Marketing Manager will play a crucial role in shaping Oceana Canada’s email and digital advocacy initiatives. This position involves strategic oversight and project management, ensuring that outreach to supporters is both timely and effective. The manager will work diligently to help the organization achieve its digital growth, engagement, and fundraising goals. Additionally, they will lead the planning and execution of communication strategies for a campaign aimed at tackling plastic pollution in oceans by reducing the use of single-use plastics.
Responsibilities
Digital Engagement
The Digital Engagement and Marketing Manager will manage Oceana Canada’s email and digital advocacy platform, Engaging Networks. In this role, you will lead account updates and optimize features. Additionally, you will implement new processes and maintain vendor relationships.
You will build and deploy emails and supporter actions. Moreover, you will develop customized marketing automations. Tracking and reporting on engagement metrics will be essential for gauging success. You will manage engagement profiles to ensure the subscriber list remains healthy. Conducting A/B testing will help increase conversion rates, including donations.
Knowledge transfer is important, so you will design briefing and how-to documents. You will create digital content, such as blogs and social media posts, to drive engagement and grow channels.
Grassroots Advocacy and Digital Fundraising
In this position, you will plan and execute digital fundraising campaigns. You will also develop grassroots donor communications to strengthen relationships. Furthermore, you will lead strategies for advocacy campaigns to engage and expand Oceana Canada’s digital community.
Campaigns
You will lead communications for the plastics campaign. This includes developing and implementing communications plans. Additionally, you will manage budgets in coordination with the campaign lead to achieve specific goals. You will also support other campaigns as needed, collaborating with communication leads on content creation for email, web, and social media.
Qualifications
The Digital Engagement and Marketing Candidates should have a degree in digital marketing, communications, or a related field. Alternatively, comparable work experience is acceptable. You should possess three to five years of digital marketing experience. High proficiency in email marketing platforms, such as Engaging Networks, is required.
You should also have at least one year of project management experience. A strong understanding of digital fundraising and donor stewardship is essential. Excellent analytical skills and experience in analysis and reporting are necessary. Expertise in content creation and design is expected.
Additionally, the Digital Engagement and Marketing must be a creative problem-solver with strong organizational skills. Extensive experience collaborating with cross-functional teams is important. You should also have excellent verbal and written communication skills. An interest in advocacy and change-making is essential. Proficiency in French is a plus, as is a working knowledge of HTML.
Oceana Canada is an equal opportunity employer. They comply with the Accessibility for Ontarians with Disabilities Act. Support will be provided during recruitment, and accommodations for disabilities are available upon request. All employment offers are contingent upon successful reference checks and a criminal background check.
While there is an appreciation in the interest of all candidates, only those selected will be contacted for an interview.
To Apply: Please submit your application at the link below by 5:00 p.m. ET on March 14, 2025, for optimal consideration. Applications will be reviewed as they are received, so early submission is encouraged.
For more information and to apply, please visit the official website.
